St Freddes
Website Design & Development
Revitalising a Brand, One Hat at a Time
St Freddes came to me with a vision to relaunch their hat brand after a hiatus.
They needed a complete website overhaul that would not only represent their unique products but also provide a seamless shopping experience. The intention was to create a space where their customers could effortlessly explore and purchase hats while connecting with the brand’s spirit.
Project Highlights:
E-Commerce Store: Built from the ground up, the store features automated discounts, custom shipping rules, and an intuitive product display to highlight the essence of the brand.
Photography Strategy: Worked with the client to craft a visual strategy that showcases the quality and style of each hat, ensuring the images reflect the soul of the St Freddes brand.
Email Campaigns & Marketing: Set up email campaigns to keep customers engaged with new collections, promotions, and brand updates.
Intuitive Strategy Planning: Developed a comprehensive plan for St Freddes to grow their online presence with user-friendly features that streamline operations.
From the custom-built e-commerce system to the thoughtful photography, every aspect of the site was designed to elevate the brand. The outcome is a website that serves as a perfect platform for St Freddes to reconnect with their audience and grow their business while staying true to their values.